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Welcome to the Agentic Enterprise

Where humans, agents, and platforms drive customer success together.

Slack

Connect workflows and conversational data where work happens.

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Tableau

Turn agentic analytics into actionable intelligence.

Agentforce

Build trusted, agentic experiences that act with purpose.

Customer 360

Ground every decision in proven business context.

Data 360

One governed, trusted data foundation.

Humans and agents work inside the systems that run your business. The result: faster decisions, stronger customer relationships, and non-stop growth. Now with Headless 360, every Salesforce capability is accessible from any tool, any agent, any interface — wherever work happens.

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See why companies trust us to help them grow

  • Kripadyuti Sarkar
    Kripadyuti SarkarGroup CIO, Ambuja Neotia Group
  • David Walmsley
    David WalmsleyChief Digital & Technology Officer, Pandora
  • Sameer Hassan
    Sameer HassanSVP, Technology, Williams Sonoma
  • Joey Graziano
    Joey GrazianoEVP, Strategy & New Business Ventures, Pacers Sports & Entertainment
  • Peyton Kliewer
    Peyton KliewerDirector of Program Development, Disaster Response & Recovery, Good360
  • Madalina Lazar Vopel
    Madalina Lazar VopelHead of Value Center Sales, Siemens, Smart Infrastructure, Siemens
  • Velia Carboni
    Velia CarboniCIO, SharkNinja
  • David Treat
    David TreatCTO, Pearson

Built-in AI for every part of your business

Put AI to work across sales, service, and marketing with Starter Suite — a CRM that knows your business and can automate the kind of customer experiences you’ll actually be proud of. Start simply with quick and easy setup and prebuilt agents.

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3M+ conversations handled by Agentforce and counting

Everyone talks the AI talk. We’re walking the walk. With 66% autonomous case resolution, 15% more marketing pipeline, and 1.8x higher lead conversion, Agentforce delivers real conversational Al across service, sales, and marketing workflows. See how we did it – and how you can, too.

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An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce.

Salesforce is the platform
for the Agentic Enterprise

Our deeply unified platform brings together apps, data, agents, and metadata to drive customer and employee success. With trust and governance built in, Salesforce ensures your AI and business scale securely, reliably, and with confidence.

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Launch faster with 16+ Agentforce solutions, built for your industry

Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernise faster, go to market sooner, and deliver value from day one.

Retail

Acquire profitable customers faster with unified, real-time data.

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Manufacturing

Integrate all your data across a unified value chain to better serve customers and channel partners.

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Automotive

Drive personalised experiences, explore new revenue models and power software-defined vehicles.

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Education

Elevate the education experience with the #1 AI CRM for learner and institution success.

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Media

Enhance your digital media solution that has advanced sales intelligence and automation, driving higher seller productivity.

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See why analysts agree Salesforce should be your Agentic AI partner

Report

Futurum report explains why Agentforce is the fastest path to enterprise value

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Confidently explain Agentforce concepts and business impact.

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Start learning Agentblazer Innovator
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Innovator

Implement Agentforce solutions to drive measurable business outcomes.

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Start learning Agentblazer Legend
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Legend

Understand advanced concepts and design complex strategies.

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An Agentblazer and Salesforce mascot Astro stand beside a plaque featuring our core values: trust, customer success, innovation, equality and sustainability.

We believe that business is the greatest platform for change

Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.

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Salesforce CRM FAQs

Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.

CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:

• Organise contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance

A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.

Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.

In Salesforce, agentic AI — part of our Agentforce technology — is used to:

• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels

Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Agentforce 360 Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.

Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.